The main advantage of I.G. Pflanzenzucht was and still is that not every associate has to maintain their own marketing administration for themselves, respectively their varieties. Thus, the objective is to promote and focus on plant breeding for the development of new, high-performance varieties. Above all, seed production and nationwide variety sales were intensified as a result.
The idea was trend-setting and quickly established itself. Other well-known seed breeding companies joined I.G. Pflanzenzucht as new associates. Success did not fail to come. Today 12 plant breeders are associates of I.G. Pflanzenzucht. They guarantee a wide range of crops and varieties for all requirements of the modern agriculture.